Oven Doctor is a leading appliance cleaning service with over 10 years of experience, specializing in deep cleaning for ovens, hobs, and extractor fans. With a growing network of local technicians across the UK, they provide a highly standardized, fully insured service.
We partnered with Oven Doctor to deliver a scalable digital platform that streamlines the customer journey while supporting their expanding franchise model.
As Oven Doctor expanded into new regions, they required a website capable of handling complex logistical data without compromising the user experience. The previous interface struggled to effectively route customers to the correct local technicians, and the manual processes involved in managing new franchise locations were time-consuming.
The core challenge was to build a site that seamlessly integrated with their existing third-party booking engine while significantly improving organic search visibility (SEO) and conversion rates. The new platform needed to balance professional trust signals—such as DBS checks and insurance coverage—with an intuitive, fast booking flow.
We executed a complete redesign of the Oven Doctor website, prioritising a “conversion-first” user interface. A critical component of the build was the implementation of a custom postcode search function. This feature instantly identifies the user’s location and serves them relevant, localised content before guiding them into the booking flow.
To ensure the site remains scalable, we developed a modular custom post system specifically for franchise locations. This architecture allows the client to add new territories and technicians in seconds, ensuring the site grows in tandem with the business.
We also performed a full SEO overhaul, optimizing the site structure to capture local search traffic effectively. Finally, we engineered a seamless integration with their existing booking system, creating a frictionless experience that allows customers to get instant quotes and secure slots 24/7 without disrupting the client’s established operational workflows.
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