Chippa Nation wanted to set up a small online shop selling eco-friendly cleaning products, gifts and essential sanitary products to individuals and small businesses.

Their ideal branding would be reflect the good humour and silver-lining-believers that make up the idea of a cheery, chipper Great Britain.

With that in mind and their slogan “Live in the moments that matter” we developed something light, friendly and cheerful to brighten up their Business branding.