Looking to find more customers as a Tradesman? Here’s a few quick tricks to try.
1. Use free tools.
Some of the best tools online are completely free. It’s definitely worth your time spending a few hours getting your business profile up and running on these platforms.
Google MyBusiness
This allows you to show up on Google Maps and when people search your Business Name. If you only do one thing today, do this.
Checkatrade / Trustatrader
Although it can be hard to compete as a new Tradesmen, it's definitely worth starting to build your profile on these sites.
Yell
Although we recommend avoiding any paid services via Yell, they can still be a useful tool for finding customers and signing up is quick and easy.
For each one, you should aim to have the below:
Accurate Contact Details
It is vital that your customers can get in touch with you. Every listing should have your email address, phone number and website (if you have one).
Consistent Branding
The right branding makes you memorable, professional and credible.
High Quality Images
Photos are one of the quickest ways to show off your work. You don't even need to hire a photographer, most modern phones will do the job without a problem.
See how you've done.
You can use Yell’s Connect Scan tool to see how you’re represented using a whole list of Business listings. If you’ve got the patience to do it, it doesn’t hurt to manually set up a profile on each of these too!
2. Use lead generation sites.
Lead generation tools can give you access to hundreds of clients actively seeking work. Competition is generally very high, however, and the costs can quickly rack up. Many clients will base their choice on first impressions, so it’s vital that your branding, imagery and sales pitch are perfect.
We would definitely recommend investing in getting a professional headshot, some clean, modern branding and spending some time writing a clear, concise bio of what your company does.
Prepare your profile.
Starting out on these sites can be daunting. You are often competing against pros who have been refining their profile, offer and services for years, so convincing customers to choose you is far from easy.
The cost of leads can range anywhere from £5 – £15, and some sites also charge monthly membership fees, so it’s vital your profile is looking tip-top.
Professional photography, premium branding and a well-written bio are essential to using these services, so be prepared to invest time and money in getting them ready.
3. Use traditional marketing resources.
Never underestimate the potential return on value from an effective flyering campaign. The low cost often means that one job can cover the entire cost.
Flyers
Flyers are a great way to advertise your event and reach your targeted audience. They are cheap, easy to distribute and give you plenty of room to sell yourself to potential customers.
Business Cards
A business card is a highly personal form of marketing, and does exactly what you need it to. Business cards serve the key purpose of marketing your business and getting your key contact information into your client's hands… all in a matter of seconds.
Site Boards
Site Boards are essential for tradesmen such as builders, joiners, plasterers, decorators, electricians, plumbers, aerial fitters and roofers. Customers are far more likely to use a service that they trust, and site boards are a great way of demonstrating who you are and what you do.
Get it done right.
Blank Box has been helping Tradesmen nail their marketing for 15 years. Although we’re located in Birmingham, we’re proud to help customers Nationwide with design, branding, websites and print.
If you want to have a chat about a marketing campaign, get in touch for a consultation.