It’s Not Grass are an artificial lawn supply and installation company. We first worked with them on developing their branding, aiming for something modern, unique but also friendly.
We then worked on creating an E-commerce ready website to advertise and sell their lawns and lawn installation services.
It’s Not Grass needed a new website that truly reflected their unique brand. They wanted more than just an online brochure; they needed a platform that would empower customers to easily understand and calculate the cost of their artificial lawn projects. The challenge was to integrate robust e-commerce capabilities with user-friendly tools, all while creating a website with a modern, approachable, and distinct feel that matched their branding.
We developed a brand-new website for It’s Not Grass, packed with features to make buying artificial grass straightforward and fun. We built in full e-commerce functionality, making it easy for customers to browse and purchase products directly. To address their specific needs, we also integrated interactive calculators. Now, customers can quickly get an estimated cost for a full artificial lawn installation, or if they’re more of a DIY enthusiast, calculate the cost for just the materials needed to install it themselves.
Throughout the development process, we made sure the website perfectly suited It’s Not Grass’s branding, giving it a unique, modern, and approachable feel. The result is a vibrant and user-friendly online experience that sets them apart in the artificial grass market.
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